Awareness objective

Expand your reach and maintain a strong presence with customers using the awareness objective.

Optimise your campaigns on Facebook, Messenger and Instagram while you build your brand.

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Campaign Awareness Section

Here's how the awareness objective can optimise your campaigns.

Reach more customers.

E-commerce and retail brands can better stand out from competitors by providing updates, deals, events, news and additional incentives for being connected on Meta technologies.

Stay top of mind.

Increase brand affinity, maintain customer loyalty and drive more sales. Early and ongoing awareness campaigns can drive consideration and conversions.

Engage your audience.

The awareness objective can help increase video views to tell your brand's story. Use video to show details of your product or service, or convey emotion.

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