Search engine optimization (SEO) plays a critical role in increasing traffic to your website and improving your overall site performance. SEO is a precise science that involves creating a search engine-friendly website, which requires significant professional expertise and various tools to analyze your website, conduct keyword research, create and monitor backlinks, and optimize your content strategy. The effectiveness of your SEO efforts depends on the continuous improvement of your website content, user interface (UI), and overall digital marketing strategy.
Here’s a rundown of the top 50 SEO tools you should consider using to boost your website’s performance and increase traffic. These tools can be used individually or together to dive deep into existing issues and identify opportunities for improvement. These SEO tools are not limited to just Search Engine score optimization but also help you to crawl your site on multiple search engines, help you with Local SEO, Technical SEO and improve the user experience in total.
These Free SEO tools are listed in random order, so be sure to read through the entire list carefully—some of the most important ones may be found toward the end. The list includes tools for improving keywords, website page speed, security, and even basic crawling functionalities.
Table of Contents
Free SEO Tools to improve your SEO score
1. Google Analytics
When it comes to SEO tools, analysis of current situation is most important. Google Analytics helps to understand the user behaviour on the site. How much time a user spend on the site and why does he/she leaves. It tells us the enture consumer journey page to page, region to region therefore we can designed right cotent strategy for our pags for the specific regions. Google Analytics tracks and reports website traffic, offering detailed information about your audience’s behaviour, demographics, and more. It’s essential for understanding how visitors interact with your site, and when used in conjunction with Search Console, it provides a well-rounded view of your SEO performance.
2. Google Search Console
Google Search Console is a powerful tool for understanding how your site is performing on Google search results. It offers valuable insights into impressions, clicks, and your site’s average ranking position. You can also identify technical SEO issues like mobile usability problems or indexing errors, ensuring your website is optimized for search engines.
3. Google Keyword Planner
Allows users to find keywords and check their search volume, vital for SEO keyword strategy.
4. Ahrefs
One of the most popular SEO tools for analyzing backlinks, keywords, and SEO health.
5. SEMrush
Provides in-depth keyword research, competitive analysis, and SEO tools to audit your present site conditions.
6. Moz
Offers SEO tools like MozBar, Moz Keyword Explorer, and Moz Link Explorer, covering all aspects of SEO.
7. Screaming Frog
A desktop website crawler that helps identify and fix technical SEO issues.
8. Ubersuggest
Neil Patel’s tool provides keyword ideas, SEO analysis, and backlinks data. This SEO tools is one of cost effect way to optimize your website SEO Score.
9. KWFinder
A powerful keyword research tool focusing on long-tail keywords.
10. Yoast SEO
A popular WordPress plugin for optimizing your content for search engines. This is one of the best SEO plugin that is freemium model
11. GTmetrix
Analyzes your website speed and offers recommendations to improve load times.
12. SEOquake
A browser extension offering quick SEO insights on any page you visit.
13. Google Trends
Shows the popularity of search terms over time, helping with keyword and content strategy.
14. Majestic
A reliable tool for link-building strategies, offering deep insights into link profiles.
15. BuzzSumo
Finds top-performing content in any niche and helps with content marketing strategies.
16. Serpstat
An all-in-one SEO platform providing rank tracking, backlink analysis, and site audit tools.
17. Woorank
A comprehensive SEO checker offering audits, keyword tracking, and competitive analysis.
18. AnswerThePublic
Generates questions people are asking around a specific keyword, useful for content creation.
19. Google PageSpeed Insights
Measures and reports on the performance of a page on both mobile and desktop devices.
20. MozBar
A free Chrome extension providing on-page SEO reports and SERP analysis.
21. LinkMiner
A backlink checker tool, part of the Mangools suite, great for link-building research.
22. SpyFu
Allows you to see your competitors’ most profitable keywords and their PPC campaigns.
23. SE Ranking
Offers rank tracking, competitor analysis, and an in-depth website audit tool.
24. Sitebulb
A powerful tool that audits websites for SEO issues, including internal linking and content problems.
25. BrightLocal
Helps with local SEO, managing online reviews, citations, and tracking local rankings.
26. SimilarWeb
Analyzes website traffic, including sources, engagement, and competitor insights.
27. Hotjar
Provides heatmaps and session recordings to understand user behavior, enhancing UX and SEO.
28. Surfer SEO
An SEO tool that optimizes content based on what’s ranking in the SERPs for a given keyword.
29. Rank Math
A WordPress plugin offering extensive SEO features, including optimization tips and rank tracking.
30. Google My Business
Essential for local SEO, it helps businesses manage their presence on Google Maps and search results.
31. Copyscape
A plagiarism checker to ensure your content is original and SEO-friendly.
32. Siteliner
Scans your site for duplicate content, broken links, and other issues that affect SEO.
33. Bing Webmaster Tools
Just like Google the second most used search engine is Bing.com. Bing Webmaster Tools is similar to Google Search console and even can be help you to import your website information from Google Search console. It Offers insights into how your site performs in Bing and includes keyword research and SEO reports. You should not neglect the SEO score on Bing as well. Its one of Free SEO Tools which you should not neglect.
34. Panguin Tool
Helps detect if your site has been hit by a Google penalty by correlating traffic drops with algorithm updates.
35. HARO (Help A Reporter Out)
Helps you build backlinks by connecting with journalists looking for expert sources.
36. DeepCrawl
A website crawler that performs large-scale audits and provides actionable SEO insights.
37. Varvy SEO Tool
Analyzes technical SEO issues such as mobile-friendliness, alt text, HTTPS setup, and more.
38. Google Tag Manager
Allows you to manage and deploy marketing tags on your website without modifying code.
39. Keyword Tools
A popular alternative to Google Keyword Planner, offering data for Google, YouTube, Bing, and more.
40. Cloudflare
A secured website with great speed always finds a better spot in Google search rankings. Cloudflare added local CDNs to faster content delivery and higher security to your website with multiple overlays on your website. This is one of the Free SEO tools, also available with premium; helps you to get a Technical SEO result. Security and Improved site speed and security, both of which are important ranking factors.
41. Hunter.io
Helps you find email addresses for outreach campaigns, essential for link building and networking.
42. Rank Tracker
A versatile tool for tracking keyword rankings across different search engines.
43. LSI Graph
Finds Latent Semantic Indexing (LSI) keywords, helping create semantically-rich content.
44. Xenu Link Sleuth
Checks your site for broken links, an important factor for improving crawlability.
45. Disavow Tool (Google)
Allows you to disavow bad backlinks that could harm your SEO.
46. Browseo
Lets you see your website the way search engines see it, highlighting SEO elements.
47. Keyword Hero
Connects with Google Analytics to uncover which organic keywords drive traffic to your site.
48. Screaming Frog Log File Analyzer
Analyzes log files to understand how search engines are crawling your website.
49. SEO Minion
A free browser extension that helps with on-page SEO analysis, link checks, and SERP previews.
50. ContentKing
Monitors websites 24/7 for SEO issues, alerting you to any problems in real-time.
Each of these Free SEO tools brings its unique value to the table, allowing marketers to optimize their websites, analyze competitors, and improve their overall search engine visibility. By leveraging these tools effectively, you can build a strong SEO strategy that drives traffic, enhances rankings, and boosts online visibility.
Do not forget to read our blog on the Basics of Digital Marketing